2 Comments

When it comes to product metrics, there is something between realistic (25% growth) and mystic (5X growth) - maybe it is aggressive or visionary - that sets a tough goal of 50% growth. I had a manager that believed you needed aggressive goals to be sure to hit the reasonable goals.

Excellent article covering product metrics! First time to hear the Cobra Theory!

Expand full comment
author

Great point, Amy. I like the idea of "visionary" targets as striking the right balance. Without thinking big, we can get stuck with small goals. Thank you!

Expand full comment